How We Work

DIAGNOSE. BUILD CAPABILITY. COACH. REINFORCE. MEASURE.

One good training event rarely moves a number on its own.

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Diagnose To Measure

FIVE PHASES, ONE SYSTEM

01

Diagnose

Find where revenue is being lost before anything is designed. Your CRM data, win and loss patterns, quotations, interviews with salespeople and managers separately, and the point at which your team enters the buying process. Written findings presented to leadership, including findings outside the original brief.

About two weeks. Sales Performance Diagnostics

02

Build capability

Selling Excellently™, ten modules across the full arc of a deal, weighted to what the diagnosis found and customised to your products, competitors, buyers and live opportunities before a session is designed.

Two days of core training. Sales Training Programme

03

Coach the manager

Managers learn the IMPACT™ debrief, developmental leadership, pipeline management and forecasting. It runs inside the reviews they already hold.

A two to two and a half hour core session, then monthly support. Manager Coaching

04

Reinforce

Monthly sessions built from manager input and CRM trend data, retraining key skills with live cases. Plus AI-based practice between sessions.

Typically six months. Sales Training Reinforcement

05

Measure

What we track, and what we agree in writing before anything starts, is set out in full below.

Throughout, with formal reviews at agreed points. See what we measure

Any phase can be bought on its own. Most engagements begin with a diagnosis. Every engagement ends with an agreed measure.

A TYPICAL ENGAGEMENT

A sales team and trainer around the table at the start of an engagement

Approximately two weeks of diagnosis. Two days of core sales training. Manager coaching. Live opportunity clinics monthly. Reinforcement and practice between them. Measurement against agreed outcomes at month four and month seven.

The exact structure depends on your sales cycle and the findings from the diagnosis. A team with a three-week sales cycle and a team with an eighteen-month one need different shapes.

WHAT WE MEASURE

The measures are chosen during diagnosis, because the right measure depends on where the constraint is. Depending on what we find, we may track:

  • 01

    Appointment conversion ratio

    Whether first conversations create qualified next steps.

  • 02

    Qualified opportunities generated

    Whether the funnel contains genuine opportunities rather than activity.

  • 03

    Business cases presented

    Whether value is quantified in the buyer’s terms.

  • 04

    Closing ratio

    Whether the commercial case holds under pressure.

  • 05

    Average deal value and discount conceded

    Whether the team defends value.

  • 06

    Sales cycle length

    Whether qualified opportunities move efficiently.

  • 07

    New customer acquisition

    Whether the programme reaches new logos rather than only improving existing conversations.

No Surprises

WHAT WE AGREE IN WRITING, BEFORE ANYTHING IS DELIVERED

The baseline, taken from your own data.

The measures that will be used.

The targets.

The review points.

What would count as the programme not having worked.

Attendance, satisfaction scores and post-training confidence are not evidence that a number moved.

Any reported improvement is interpreted against your baseline, your sales cycle, market conditions and the measurement method. Every case study on this site carries that statement beside its figures, which is unusual in this market and deliberate.

DELIVERY

A trainer presenting the Investigation and Questioning module to a room
01

Onsite

Immersive sessions on your real sales situations, with live roleplay, deal practice and manager participation.

02

Live online

Interactive, with breakouts, roleplays and real-time coaching. Structured programmes, not passive webinars.

03

Blended

The common choice: onsite for kickoff and milestones, live online for the monthly cadence.

04

Languages

English, with Hindi, Gujarati and Tamil through certified trainers.

05

Group size

Typically 12 to 20.

06

Who delivers

A certified Selling Excellently™ trainer.

WHEN WE SAY NO

The diagnosis sometimes finds that capability is not the constraint.

Where that is the finding, the document says so and we say so on the call.

For where the target structure is the issue.

WHAT HAPPENS NEXT

  1. A 20-minute call

    You tell us what you are seeing. We tell you what we would look at first, and whether training is likely to be the answer.

  2. A written diagnosis, in about two weeks

    Your own data, and interviews with your salespeople and managers, separately.

  3. A programme only if you need one

    Built on your deals, with measures and review points agreed in writing before anything starts.

20-Minute Diagnostic Call

START WITH WHAT YOU ARE SEEING

Twenty minutes with a senior consultant who runs diagnoses, not a sales representative.

  • You describe what you are seeing.
  • We tell you what we would investigate first.
  • If training is not the right answer, we will say so.
Or call+91 88062 88042

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How we work in short

Five phases, diagnose, build capability, coach the manager, reinforce and measure, with the measures and baseline agreed in writing before anything starts. You can engage one phase on its own or the full cycle.